Relevant Magazine

What’s Driving the Tradwife Movement?

What’s Driving the Tradwife Movement?

Tuesday, May 20, 2025
Just when we thought we were past the era of Stepford Wives, the internet has decided to resurrect them — this time in flowy dresses with sourdough starters and TikTok filters. Meet the “tradwives,” a rising social media subculture celebrating traditional gender roles and domesticity, all wrapped in vintage aesthetics and algorithm-friendly choreography. But this…