Relevant Magazine

What’s Driving the Tradwife Movement?
Tuesday, May 20, 2025Just when we thought we were past the era of Stepford Wives, the internet has decided to resurrect them — this time in flowy dresses with sourdough starters and TikTok filters. Meet the “tradwives,” a rising social media subculture celebrating traditional gender roles and domesticity, all wrapped in vintage aesthetics and algorithm-friendly choreography. But this…