The Alcohol Industry Lost $830 Billion In the Last 4 Years, Thanks Largely to Gen Z

The alcohol industry has survived just about everything: Prohibition. Wars. Recessions. The invention of Four Loko. What it’s struggling to survive right now is a generation that’s simply not that interested in drinking. Shares of the world’s top listed beer, wine and spirits makers have shed a combined $830 billion in market value over the…